App Store Description Generator

What's the difference between iOS App Store and Google Play optimisation?

iOS App Store relies more heavily on the title, subtitle, and a hidden keyword field (max 100 chars, comma-separated, never visible to users). The full description matters less for iOS rankings — Apple weights the title + subtitle + keywords field most heavily. Google Play does the opposite: the full description is the primary ranking signal, the title carries less weight, and there's no separate keyword field. The practical implication: write tight, keyword-dense titles for iOS; write longer, keyword-natural descriptions for Google Play.

How long should an app store description be?

1,500-2,500 words/characters for the full description in 2026. Apple and Google both allow up to 4,000 characters but going past 2,500 hurts conversion — most users decide within the first 200 characters. The structure that works: hook paragraph (50-70 words), 5-7 feature bullets (200-300 words), 2-3 use case paragraphs (200-300 words), social proof if available (50-100 words), closing CTA (50 words). Total: ~600-800 words.

Should I include reviews / ratings in the description?

Only if they're real and you've cleared them with the platform's policies. Apple in particular is strict about review claims — saying '4.9 stars from 12,000 reviews' is fine if true, but quoting individual reviewers requires explicit consent. The safer approach: 'rated by [X thousand] users' or 'featured by Apple in [Category]' — facts that don't require citing individual users. For new apps with few reviews, skip this section entirely rather than padding with weak signals.