Black Friday Email Generator
Black Friday and Cyber Monday email campaigns that convert
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Frequently asked questions
How many Black Friday emails should I send?
5-7 emails across the BFCM week is the conversion sweet spot. Going under 4 emails leaves money on the table — most sales happen in the final 24 hours. Going over 8 emails increases unsubscribe rate and trains your list to ignore your future campaigns. The standard cadence: pre-launch tease (Sunday before), early access (Tuesday), main launch (Friday morning), Friday night reminder, Saturday push, Sunday night last chance, Cyber Monday extension, and Monday night final hours.
What's the best Black Friday email subject line?
Specific dollar amounts and concrete deadlines outperform vague urgency. '30% off ends 11:59pm tonight' beats 'Last chance — don't miss out!' by 25-40% in open rate. Subject lines under 40 characters outperform longer ones because mobile inboxes truncate after that. Adding the customer's first name lifts opens 10-15% but only if you have it confidently — misspelled or wrong names underperform no name.
Should I use a discount code or auto-apply at checkout?
Auto-apply at checkout converts higher because it removes a friction step. Discount codes work better for 'exclusive' framing (early access for VIP customers) where the code itself signals belonging. The hybrid approach is the highest-converting: auto-apply the base discount for everyone, plus an exclusive code for top-tier subscribers (e.g., 'extra 5% with code VIP25'). This gets the conversion benefit of auto-apply while preserving the exclusivity of code-based offers.