AI Slogan Generator
15 slogans across 5 angles, outcome-focused, contrarian, identity-based, minimal, and story-driven.
How it works
Describe your brand
Enter your brand name, what you sell, your core values, and the tone you're going for. Specific inputs generate specific slogans.
Get 15 slogan options
The AI generates 15 slogans across 5 distinct angles, each with a rationale explaining why it works psychologically.
Pick your tagline
Every slogan under 8 words. No vague buzzwords. Run the top 3 through a quick poll with your audience to validate.
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Anatomy of the world's most memorable slogans
Great taglines aren't written, they're engineered. Each of these iconic lines uses a specific linguistic device.
Nike
“Just Do It”
Imperative verb + implied permission structure, removes the reader's excuse before they make it
Apple
“Think Different”
Two-word identity challenge, tells you what kind of person you are if you use the product
L'Oréal
“Because You're Worth It”
Pre-empts the price objection by making the purchase a self-worth statement
M&Ms
“Melts in your mouth, not in your hands”
Sensory specificity, proves a claim with a physical, verifiable experience
Levi's
“Quality never goes out of style”
Reframes a commodity attribute (quality) as a timeless aspiration (style)
Frequently asked questions
What's the difference between a slogan and a tagline?
In practice, they're used interchangeably. Technically: a tagline is permanent brand-level positioning ('Just Do It'). A slogan is campaign-specific ('I'm Lovin' It' for a specific McDonald's era). For most small businesses, you need one strong tagline.
How long should a slogan be?
5-7 words is optimal for recall. Under 3 words risks being too vague. Over 10 words doesn't stick. The best slogans are punchy enough to work on a business card and memorable enough to be quoted without the brand name attached.
Can I trademark a slogan?
Yes, in most countries slogans are trademarkable if they're distinctive enough. Generic phrases like 'Quality First' are not protectable. Run a trademark search before using any slogan on paid advertising or packaging.
Should my slogan describe what I do?
Not necessarily. 'Just Do It' doesn't describe shoes. The best slogans describe the FEELING or IDENTITY associated with using you, not the product category. If your slogan could apply to any competitor, it's not doing its job.
How do I test if a slogan is working?
Show it to 10 people. Ask: (1) What kind of company do you think this is? (2) Why would you choose them over a competitor? If the answers align with how you want to be perceived, it's working.
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