TikTok Script Generator
30-60 second TikTok scripts with hook + retention loops
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Frequently asked questions
What's the ideal TikTok video length in 2026?
30-60 seconds is the conversion sweet spot. Under 15 seconds rarely earns saves (the highest-weight algorithm signal), and over 90 seconds shows diminishing retention unless the content is genuinely deep (case studies, walkthroughs). For most operator/creator accounts, 30-second educational and 60-second story videos perform best. The 2024 push to 'longer is better' has settled — long isn't better, complete is.
How important is the first 3 seconds of a TikTok?
Critical. TikTok's algorithm uses 'first-second retention' as one of the top three ranking signals. If 35%+ of viewers swipe past in the first 3 seconds, the algorithm caps your reach at your follower base. If 70%+ make it past 3 seconds, the video gets pushed to broader audiences. The hook isn't optional — it's the entire ball game.
Should I script TikToks word-for-word or use bullet points?
Word-for-word for the first 5 seconds (the hook), bullet points for the middle, word-for-word for the CTA. The middle of the video is where personality and timing matter most — over-scripting kills the natural energy that TikTok's algorithm rewards through dwell time. The hook and CTA need to be tight because they're the highest-leverage moments and the most likely to be re-watched.