Sales Script Generator
Cold call sales scripts with objection handling and clear closes
Frequently asked questions
What's a good cold call connect rate in 2026?
8-15% connect rate (someone actually picks up) is the realistic baseline for B2B in 2026. Of those connects, well-scripted calls book a follow-up at 12-25% rate, and ultimately convert to closed deals at 2-5%. Total cold-call-to-close rate of 0.5-1.5% is typical for SaaS at $500-5000 ACV. Call quality matters more than volume — 50 thoughtful calls outperform 200 spray-and-pray calls in most measured outcomes.
Should sales scripts be read word-for-word?
Read the opening word-for-word, internalize the qualifying questions, improvise the value pitch based on what the prospect actually said. The opening is where 80% of calls die — having the exact words you'll say buys you the 15-second window where the prospect decides whether to engage. After that, conversation beats script every time.
How do I handle the 'send me an email' brush-off?
Don't send the email immediately. Respond with: 'Happy to. Quick question first — when you say email, do you mean you want to read more about us before we talk, or is the timing just bad? If it's the second one, when's a better day to circle back?' This separates real interest from polite dismissal. Real interest = email. Polite dismissal = re-engage later or move on.